Two Optimization Models Are Better Than One

Pontiac and Chalice have partnered to deliver cutting edge media targeting on CTV. Together, they offer the ability to target CTV based on Linear data without the need for show level transparency.

The 3rd Party Data Ship is Sinking

Oracle is shutting down their ad business, and this action is an indicator that the data business is on the edge.

Hungry? Let’s fight over pie!

Cookies and AI can have opposite effects on publisher inventory. Fewer cookies is good for pubs but AI search is bad. See who wins the best slice.

From Ad Networks to Exchanges and Back Again

Advertising is reverting back to a controlled inventory market where platforms and publishers have a closer relationship.

Maybe Cable Got It Right After All

CTV is looking more and more like cable, with bundled channels, filler content, and high prices. What’s old is new again.

The Lonely Relevance of Sports

Sports is the final frontier of appointment viewing and the CTV industry is making moves to capitalize.

Grasping On To Crumbs..

Google is delaying cookie deprecation again. Advertisers shouldn’t wait around for the inevitable to come and instead embrace change.

Proven Success of Pontiac’s Contextual AI Targeting Solution

Contextual targeting using AI is a powerful tool to drive results. Pontiac’s tool has proven to be scalable and effective.

The Power of Context and Geography in a Privacy-First World

Contextual AI and geography can combine to offer future-proof audience targeting at scale with better performance and reliability.

The Quality Conundrum: Frequency Capping and MFA Websites

MFA websites are a major waste of advertising spend, but also a massive pain to circumvent, and advertisers are unlikely to find a magic key to avoid them entirely.